My Event Management

Event management is the application of the management practice of project management to the creation and development of festivals and events. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. For this year 2010, I have to take Event Management Subject (A319SLL). This course is mandatory status. For this subject I need to develop an understanding of the key elements of an event management strategy. This module introduce to the concept of event planning as a project management function. The intended learning outcomes are that on completion of this module and I should be able to :

1. Reflect on my employable competencies and career management skills and plan my future development
2. Develop an understanding of international event management strategy and the reasons for success and failure
3. Undertaken research to form a realistic and achievable event plan
4. Develop an event management project plan as part of the marketing and public relations function
5. Identify the function of sponsorship and celebrity endorsement in event planning
   

The subject pass requirements module mark must be at least 40% and Employment Learning Programme (blog) must be 'P'. Composition of module marks (including weighting of components) which is 100% of coursework. To make composition of module marks be 100%, I have choose and select the combination of assignments that total 100 points. The assignments that I have done and will do are :

1. Class Presentation : Question no.7 (30 pts)

For this assignment, need to do in group. In my group have five persons to present. During the presentation day we have decided to wear 'JUBAH' for our presentation. We have done our presentation on Monday, 19th April 2010. My group members are:

• Me, Wan Siti Noraini binti Wan Yusoff (CVB081213238)(CU200, Section 12)
  
• Nadia Haida bt Fakri
  
• Nabihah Abd. Hamid
• Zaidatul Rozaini bt Zamri
  
• Siti Salwa bt Azhari

For this assignment we have decided to present about International Islamic Fashion Festival (IFF). This event has been held at Kuala Lumpur Convention Center which represent the fashion of a Islamic women and men with the theme of "Love"..~~ This event have organized by Dato Raja Rezza Shah..~~ The objective of this event is to take an innovative spin on the conventional fashion exhibition to boldly present Islamic culture and attire on an international platform.

Video Of IFF

2. Special Event Critique(s) - 2 max (Question no.5) (10 pts each)

• Observation of my uncle's wedding event ceremony
  

This event has been held at my house at Pasir Mas Kelantan on 13rd and 14th March 2010.

• Observation of "Seminar Gerak Usahawan Siswa 2010"

This event has been held at Kolej Poly-Tech Mara Kuala Lumpur on 10th March 2010.


3. Article Review(s) - 2 max (Question no.6) (10 pts each)

• Article about Anugerah Bintang Popular Berita Harian (ABPBH 09)

I got this article through the internet from Daily News website.

• Article about Anugerah Industri Muzik (AIM)

I got this article from Utusan Malaysia paper, 3 MAY 2010.


4. Special Event Master Plan (Question no.4) (30 pts)

• For this assignment I have decided to propose a proposal about an annual dinner for employees of Nickay Agency & Trading at Perdana Resort, Kota Bharu, Kelantan.
• The event will be held on 24th December 2010.
• It is proposed because where previously Nickay Agency & Trading were not had do that event. The purpose of this event is to appreciate the employees with their work and task with excellent and therefore without the employees, Nickay Agency & Trading will not strong and successful until now.
  

5. Plan & Conduct a Special Event (Question no.1) (variable credit)

• We have decided to plan an Annual Dinner Event for the final year students. The persons that are involve are students (include International Business, Accounting and Computer Science course) and lectures final year project. The event date was planned next semester.
• I also involved in management for this event. For this event, I get position as committee secretariat and receptionist.